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What are the components of a personal brand?  It isn’t just your logo.  It isn’t just your name or your color palette!  It’s so much more!

The components of your personal brand are your niche, your mission statement, your logo, your branded photography and your content.

Let’s break it down a little bit more.


Your niche is what you do, how you do it, who you serve, and the problem you solve.   Your niche is unique to you and your brand, your values, visions, and passions.  To learn more about identifying your niche, read this blog post.

Mission statement

Your mission statement tells your audience what your intent is for your brand and how you serve others.  Included in your mission statement are your values and how you use them to serve your clients.


Your logo is a unique identifier using your color palette and mood board to help people easily identify you, your style, and your brand.  One of my favorite logo designers is Allie Marie Designs.   She is excellent at creating logos that stand out above the crowd and helps tell a brand’s visual story.

Branded Photography

Stock photography can be great, but if you really want to get the attention of your audience and develop an emotional connection with them to help you pass the know like and trust test you need custom brand photography. A custom branding photographer will represent you as your brand.  Remember, your personal brand is your personality infused into your business, which means people want to see you.   They want to get to know you.  The only way for your audience and ideal clients to get to know you is for you to be visible.  Professional branding photography will get you noticed and help you build the emotional connection that is critical for the growth of your brand.


Your content, both visual and written, should inform, educate and entertain your audience in a clear, cohesive, consistent and valuable way.   You can learn more about the importance of content here.

Does your personal brand have all of these components?

Are you struggling to identify your personal brand?  Do you have questions about how to make your brand stand out in the sea of on-line noise?  Schedule time with me so we can chat about it!

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