If you want to be discovered by your soulmate clients, you must have a content strategy. Content is king and the most important part of your SEO strategy.
When you write content for SEO, you increase your chances of being found on Google and attracting your soulmate clients.
What you need to consider to write content for SEO that connects with your soulmate clients
The first thing to consider when you sit down to write content for SEO on your website is differentiation. When you differentiate yourself through stories you will stand out as an expert and authority in your niche. In addition, you will build an emotional connection with your audience and they will trust you faster.
What stories can you share?
First, share the story of the journey that led you to where you are today. What experiences, challenges, highs, and lows have you experienced that have given you the expertise you now have? Share your challenges and how you overcame them to get to where you are today. This will help your audience see that you can help them, that you truly understand their pain points, and will be able to help them overcome their challenges to reach their goals.
You can also share stories on how you felt God calling you to try something new, to start your business, and serve new people in a new way.
Tell stories about your experiences of working with clients. Likewise, share testimonials from clients so that your audience can see and understand how you are helping others. This will help your audience understand the quality of service or product that you offer, and that you help your clients get results. It will also indicate how you get results for your clients. All important factors for someone to decide to work with you.
When we talk about sharing stories in your content, don’t fear being vulnerable. The level of vulnerability is up to you. But you do want to demonstrate that you’ve had a myriad of experiences.
Marketing is communicating
When you think about how you want to write content for SEO, remember that marketing is communication. You build your personal brand and then you communicate what makes you unique. Your marketing strategy should include SEO so that people can find you and learn more about you and what makes you unique. As you think about the stories you want to tell in your content, always refer to what differentiates you. For the sake of SEO, the things that differentiate you become part of your keyword and keyphrase strategy on your website. Knowing without a doubt who your soulmate clients are will also help you fine-tune your keyword and keyphrase list so that they will know you are talking directly to them.
Get personal
Along the lines of vulnerability, get personal. You don’t have to divulge your entire life history or your most intimate secrets but help your audience get to know you. Let them see your personality. People are more likely to buy from a personality they like and trust than to simply purchase a product or service.
Be a resource when you write content
When you consider what to write when creating content, think about providing value for your audience. You don’t have to give everything away. But share enough that your audience can easily see and understand that you have the knowledge, tools, processes, or products that they need to reach their goals.
I’m sure you’ve heard it said that you can’t give too much away. This may be controversial, but the reality is that when you become a go-to resource, you demonstrate your authority in your area of expertise, and people will keep coming back for more. Most people won’t have the time, energy, or resources to implement or do everything you teach. Therefore the more you present yourself as a resource, the more likely your audience will see you as someone they need to hire.
Be sure and use keywords and key phrases as you share resources, especially long-tail key phrases, to get found on Google when people search for your expertise.
When you write content for SEO you must write with clarity
Google doesn’t want to have to second guess what your website is about. Your content strategy must be clear and follow a hierarchy. For example, if you are writing a blog post about hiring a Christian business coach, you should have the phrase Christian business coach throughout your article. Use the phrase in the title, in headers, and throughout the article.
To be even more specific, use a long-tail key phrase like how to hire a Christian business coach or the benefit of hiring a Christian business coach.
But be sure that your end message is clear to the reader as well. There should be no opening for confusion on the topic you are writing about or what your expertise is. Even if you are writing on a topic that isn’t directly related to your business, doing a podcast interview is a perfect example, be strategic and link that topic back to something you say and do to help your clients.
Strategy is key to ensuring clarity so that your soulmate clients know you are speaking directly to them and are here to help them.
The concept of clarity goes along with your content being consistent and cohesive. Refer to my blog post on my 5 C’s of personal branding.
Well-written content will rank higher on Google
Structure your content so that Google can make sense of it. This means breaking your content down into bite-size chunks. Write for ease of understanding and have an order in your content so that people don’t feel like they are jumping all over the place to figure out what you are trying to say. Use headings, sub-headings, and short sentences and paragraphs to make your content easy to skim and read. Remember, most people skim content first on a mobile device. The easier you make it for people to read your content, the more Google will see you as creating content that people will be interested in seeing.
A content strategy is necessary if your want to write content for SEO
The content you create is obviously important but the content strategy doesn’t stop there. For Google to see your website as one they should rank, they want to see that people come to your site and stay on your site. The longer they stay on your site, the more value Google will think you provide.
To keep people on your site, write content that you can link to additional content on your site. Include internal links to blog posts and content that will provide added value. Think of it as sending your audience down a rabbit hole of learning opportunities.
When you write content that provides value and is seen as resourceful your audience will continue to consume the content. The more they consume your content, the more they will see you as an expert and therefore, the more they will trust you. Since trust determines buying practices, writing content that builds trust is critical. In addition, Google will trust you when they see your audience trusts you and will be more likely to rank you higher on search engine results pages.
Your content should be:
- Original – your perspective, your opinion, a new idea or concept, your original approach to solving a problem, for example, my Purpose to ResultsTM – Success without Social. No one wants to read copycat content and when Google sees that you are providing new perspectives, they will be more likely to share your content.
- Readable and skimmable – this is where headings, sub-headings, short sentences, and small paragraphs especially come into play.
- Findable – use a keyword and keyphrase strategy that will help Google understand specifically what you want to be found for and who should find you.
If you are curious to learn more about SEO, download the Intro to SEO for Entrepreneurs video.
Thinking it through wins and wisdom feature application.
