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You have a unique purpose! And if God is calling you to it, he will provide all you need to accomplish it.

God has given you a unique purpose and unique gifts to use to serve others. People often lose sight of their unique purpose because of the chaos of life and the distractions of the online world. But as God’s children, we were born for a life of abundance in hope, grace, and love. Also, abundance financially if we follow our purpose and use the gifts God has given us.

When we accept God’s unique purpose for us, it can lead to an amazing life and legacy. If you sit on your purpose and don’t act on it, you are doing a disservice to the world.

When you don’t live in your purpose, you may have the money, but you won’t have the joy.

What is your intuition telling you about your unique purpose

We are all born with the gift of intuition. But what you do with it is up to you. Melissa stressed that when you hear or feel your intuition, you have to make a decision. Deciding is a powerful place to be.

However, sometimes we open the door to our purpose, and we don’t understand what we opened the door to. But you have to decide that you are ready to go – really to follow the purpose. Be unapologetic about your decision and don’t let others influence you to ignore it and stay put.

Take inventory of your gifts and talents. You have unique abilities. These are transferable skills that you can take with you from your corporate career to starting a business. Look at the contributions you can make to humanity, and to the world. Then, ask yourself how you can create a business around these unique gifts.

Lastly, make sure you are positioned in the marketplace. Corporations may not want all of you, but as an entrepreneur and business owner, you get to be all of who you are. Don’t dim your light because of others. Be all of you, not just what you do, but all of who you are.

Robyn’s purpose formula includes this exercise

Make a list of all the experiences you’ve had that brought you to where you are today. You will see what experiences and gifts you have led you to be able to do what you do to serve your clients. We often take for granted the things we’ve done and the skills we have because they weren’t in our title.

Robyn emphasized that God doesn’t call the equipped, he equips the called so that you can serve the way he’s intended for you to serve and for the people that need you.

Melissa shared that the “fall downs” are the fall forwards. Expect them and embrace them. Show up in all of it. Learning will give you your power position. Don’t lose the best version of yourself and don’t wait for the perfect day or time. No one else will do what you do the way you do it.

Sitting in your unique purpose versus standing in your unique purpose

When you are sitting in your purpose, you feel the tug in your heart, but you are not acting on it. You may be sitting at your current job working and you feel anxious, stifled, and frustrated.

When you stand in your unique purpose, you act. You don’t let anyone or anything stop you, you are committed. You share your values and gifts unapologetically. When you stand in your purpose, it is bigger than you, you aren’t there on accident, God is guiding you and you are accessing all of the options and things God created you to do.

More on Robyn’s purpose formula

The formula Robyn uses to help her clients identify their purpose is values + visions + passions = purpose. Make a list of your values, visions, and passions. Where they overlap, like in a Venn diagram, is where your purpose lies. Your purpose is at the root of your personal brand.

If you don’t feel fulfilled in your work, it is likely that the work isn’t aligned with your values. Don’t waiver on your values. Likewise, when building your personal brand, remember that your values and purpose are what make you unique and should be shared as part of your brand story-telling.

Ask the questions

What does it need to look like to revisit my unique purpose, or to be able to monetize my purpose and serve the world?

If you feel like the walls are closing in on you, what you know is limiting you. When you feel that way, ask a question to get a different result.

Abundance is your birthright

When you work for your unique purpose, abundance follows. Melissa used the example of thinking of God as your boss. Good bosses want to know what you need and how they can support you. God has access to everything and has no limitations so he will support you and give you what you need.

You should be profitable because when you are profitable, you can serve the world stronger and better and show your children how to be profitable.

Abundance is in so many areas of our lives, relationships, finances, and our health and well-being.

Be humble enough to ask questions because when you ask questions, more opportunities come to fruition. If you don’t feel grace and ease, ask a different question to get a different result.


You are unique and when you are ready to stand in your unique purpose, there will always be a place at the table for you.

Freedom – be free to be who you are in your unique purpose – it is freeing

Intuition – you are always guided by God through your intuition – you are never alone

Never give up – the only way you lose is to give up

Growth – you get to expand in your unique purpose – no glass ceiling

Evolve – you will evolve as you walk in your unique purpose

Reciprocity – what you put out into the world will come back to you – make room to receive

Prosperity – you will prosper – be open to the abundance your purpose provides

Respect – your unique purpose – if you don’t respect it, you won’t thrive

Influence – you get to share your light when you live in your purpose – people are watching

Natural – your purpose is what comes naturally to you

Time – the time is now – it is never too late to embrace your unique purpose 

About Melissa Hughes

Melissa Evans Hughes, MHA, PMP, is a successful entrepreneur who realized her dream of becoming a self-made millionaire by age 31. A seasoned business professional with 20 years of experience in a variety of fields, she holds a Master of Science degree in Health Care Policy and Administration from Mercer University’s Stetson School of Business and Economics in Atlanta.

Melissa is a master business coach and consultant whose international company, The Broshe Group, is changing the lives of businesspeople worldwide. Her practical, proven system for success is helping large companies like Microsoft, Motorola, and ESPN, as well as small start-ups and individuals, to accomplish their business goals. Known as The Guru of Implementation, Melissa is passionate about helping motivated business owners, executives, managers, and entrepreneurs become more effective, profitable, and successful while increasing their free time.

Melissa is a dynamic, no-nonsense speaker and the insightful author of three powerful books: Sole to Soul: How to Identify Your Soul Purpose and Monetize It, It’s Not Your Daddy’s Store: An Employees Guide to Empowerment, and Full Circle: A Book for Entrepreneurs thriving in Any Economy.

Learn more and connect with Melissa

Website for Melissa Evans Hughes

Melissa’s book: Sole to Soul: How to identify your soul purpose and monetize it.

Do you want to start and grow your business with simplicity, ease, and grace? Download the free eBook Ten Strategies to start and grow a business without social media.

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