The success rate for new businesses is low, at approximately 20%. And that is why it is important to build a strong foundation to achieve success.
If you want to achieve long-term brand and business success, you must start with a solid foundation.
What does it mean to build a solid foundation for success for your brand and business?
Building a solid foundation for your brand and business means taking the right steps in the right order. Not piecemealing your business and leaving success up to hope. When you build a solid foundation upfront, the sky becomes the limit. You won’t have to backpedal. There will be no one step forward, two steps backward. Likewise, you won’t have to fail your way forward.
Remember the Bible story of the house that was built on the rocks versus the sand? It was in Matthew 7: 24-27. Jesus said that people who listen to him are like the wise man who build his house on the rocks. Those who don’t listen to him, are like the man who built his house in the sand. When storms came, the house built in the sand was washed away.
The same holds true for your business. If you don’t build a solid foundation, you won’t succeed, at least not in a timely manner. The question becomes, do you want to serve people and make an impact and money quickly, or do you want it to take way longer than it should because you keep having to backpedal?
We know that approximately 20% of businesses fail in the first two years. Worse, almost 45% fail in the first 5 years and 65% fail in the first 10 years. Only 25% of new businesses make it 15 years or more. Reference: Top Six Reasons Businesses Fail.
I can tell you from experience, that trying to grow and scale your business alone is no fun and you will do a lot of backpedaling. And it is no fun and it more than delays progress and the achievement of goals.
What does long-term success mean for your business?
Success has a different meaning for each individual who starts a business. Some people want to make millions of dollars. Others want to make a sustainable living that allows for comfort but no extras. And others simply want to serve and leave a legacy of a positive impact on society. Other people fall in between these extremes.
But no matter your definition of success, I trust you don’t want to waste time, energy, and money trying to achieve it.
So let me ask you, what barriers are keeping you from success? What is holding you back? Are you unsure which part of the success equation has you most stuck, mindset, strategy, or action?
That is where I come in. I am here to help you identify those barriers and help you move past them to take intentional effective action and achieve your goals and the next level of success.
How do I help you grow and scale your business using the Purpose to Results™ Method? Great question and I’m so excited to share my program offerings with you.
Click here to learn more about the Purpose to Results™ Method and how we can work together to build a solid foundation for your business.