Is Your Brand Messaging Clear and Resonating with Your Audience? A Clear and Concise Call to Action is A Communication Tool to Guide Your Audience on The Steps To Take to Get To Know You and Work With You.
About Dr. Michelle Mazur
Dr. Michelle Mazur is an academic turned market researcher and communication and brand messaging expert. Her client base and podcast were niched to professional speakers until she came to the point in her business where she was over the speaking industry and struggled with an identity crisis. She could longer fathom hosting the Rebel Speaker Podcast or giving speaking tips to her clients.
At that point, Michelle decided to tap into her years of experience in brand messaging and pivot her business. It was then that “The 3 Word Rebellion” was born and she rebranded her podcast to Rebel Uprising.
Today Michelle is a brand messaging expert who works with brilliant business owners who are shaking things up but are having trouble talking about it. Michelle knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and to making more money in your business.
The Three Word Rebellion – Messaging That Genuinely Connects
When Michelle decided to transition her business, she realized that she could easily teach people how to create rebellious messages that really resonated with their audience. During lunch with Author Jennie Nash, Jennie confirmed that Michelle’s idea was fabulous and worth pivoting to.
Instead of jumping right in, Michelle did market research by hosting a mastermind where she presented the concept to her clients, and they loved it, and many wanted a 3- word rebellion.
That is when she created an offer and wrote a book about the 3-word rebellion.
The 3-word rebellion is a way to create a core message that positions you in your audience’s mind. It really isn’t about positioning because it isn’t about you, it’s about them, and the change they are seeking in the world so that they can carry that forward.
Creating the message that supports people buying in and being persuaded to work with you.
Messaging Should Focus on Them, Not You
The key to effective messaging is to focus on the audience, not yourself. Just like your personal brand is what others think, say, and feel about you, good messaging builds connections with others so that they can see themselves working with you.
The 3-word rebellion can shift the pendulum dramatically by putting the focus on others.
Think about positioning formulas like “I help people do x so that they can do y”. That statement is all about you, not them and therefore, no one is going to remember that. This is a great place to start talking about your business, but people want to know more.
How do we truly communicate what it is we actually do effectively, but in a way that is effective and doesn’t leave doubt? This is where the 3-word rebellion comes in.
What is the 3-Word Rebellion Brand Messaging Strategy?
“Start with Why” by Simon Sinek was a key inspiration for Michelle and the 3-word rebellion.
As soon as people start thinking about you, your message, and your work and make it personal to themselves, they are hooked and will want to go deeper to get more from you.
How to Get to Your 3-Word Rebellion for Effective Brand Messaging
To start, get your ideas out of your head and onto paper. Michelle suggests free writing to do this. She gives prompts to write, to verbally vomit all of their ideas out.
The first question is what are you rebelling against? What things do others in your industry do that annoys you? Just being able to get all of these ideas out of your head shows you how you are different and how you can stand out.
The second part is the change you want to create. Free write on the type of world you want to create. The words you create here are usually the raw material to create your 3-word rebellion.
After freewriting, take a few days off and then come back and do the analysis. What themes do you see? What terms or phrases are you using over and over? Create a word bank of the words that are exciting or really resonate with you.
Creative restraints come after the analysis. Start to play. A 3-word rebellion should be 2 to 5 words. It should be positive about the change you want to create and it is not about you.
The Three Types of 3-Word Rebellions
There are three types 3-Word Rebellions. The first is the battle cry, which starts with a verb. “Start with Why is an example.
The second type of 3-word rebellion is naming the change that you want to create. An example is “The 4-Hour Work Week” by Tim Ferris and “The 5 Second Rule” by Mel Robbins.
The final type is the declaration. Kind of like a mantra that you can give people, like “Everything is Figureoutable” by Marie Forleo.
From there you just play with words and try to find something that is unique. It can be very plain-spoken, but it will grab attention.
Doing these exercises will give your content for days. You’ll have blog posts, social media posts, and video content for marketing.
Here is the link to Michelle’s book on Amazon: The 3-Word Rebellion: Create a One-of-a-Kind Message That Grows Your Business into a Movement. (Note: this is an affiliate link.)
The 8 Jobs Our Brand Messaging is Supposed to Do for Us
Without taking the time to figure out our messaging, marketing isn’t going to be effective. The jobs of our brand messaging are so important. Your messaging is your best employee, it works 24/7 for you.
Get People to Set Up and Take Notice
The job of the 3-word rebellion is to get attention.
Grows Your Audience
Your message grows your audience because it is what the audience grows around.
Clearly Communicates What Your Business Offers
Once you have attention, you need to have additional key messages to keep people on the journey of consuming your content and understanding what you do. Helps with sales because it shows the value you offer.
Great messaging showcases the results of others you’ve worked with and therefore people trust you.
Your messaging will show how you are different from anyone else in your space. A 3-word rebellion automatically makes you unique.
Income and Impact
Your message helps you reach the right people who want to work with you. This also speaks to being consistent.
Attention – PR and Media
Your message gets attention on your business for PR and media opportunities to grow your audience. Think speaking gigs, podcast guest spots, and more.
Your message will resonate, people will remember it and the media will pay attention to you.
When brand messaging is clear, concise, and consistent, it is powerful.
Call To Action
A good call to action will help your audience understand what you want them to do. Michelle uses the BOLD leadership framework.
Be the only
We need to be very strategic when creating content. If writing a blog post, what do you want people to do after they’ve read the post? Is it to sign up for a freebie, or is it to book a call with you? We have to give them direction and guide them on the next step.
Keep calls to action simple. Give a maximum of three options, once you have their attention. If you overwhelm people with multiple calls to action, their action will be to do nothing.
Call to Action Examples
A good call to action is simple.
Join the workshop.
Buy the book.
Be direct and keep it simple.
Take the time to really work on your message. It is an iterative process and the more you work with people, the more your message will revolve.
To learn More About Your Host, Robyn Graham, Click HERE.
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