Getting found on Google helps bring people, that are already looking for the solutions you offer, to your website.
Are the thoughts of SEO and Google Analytics overwhelming you? Or, are you working day in and day out to drive traffic to your website to no avail?
Mariah Liszewski is an SEO and Google Analytics strategist who believes that showing up on Google and making sales doesn’t have to be as difficult and overwhelming as everyone makes it.
Your audience is already searching for your solutions and SEO is how you help them find you to solve their problems.
Getting found on Google isn’t impossible and it doesn’t have to be terribly difficult. When you show up with purpose, you show up on Google.
As business owners, we have to be absolutely clear on what we do and who we serve so that we can build our SEO to attract the right people.
Google is like a filing cabinet. Our content has to be filed in the right section of the filing cabinet so that when people are searching on Google, we are found. That is to say, we must know what our audience’s pain points are so that our content addresses those pain points and responds to their Google searches.
Likewise, it’s important to get very specific on the pain points you solve for your audience. Most importantly, niche down and know your ideal audience. You can learn more about niching down here.
The User Perspective
People go to Google when they are looking for a solution. Therefore, if we want SEO to work for us, we must know the solution we provide and how to communicate it in a way that our content answers Google searches.
Likewise, you need to know the keywords and key phrases that your audience is using when searching for the solution they are looking for. The best way to know what keywords and key phrases to use is to use Google yourself and search for the terms you think people are using related to your business.
It Isn’t Just About Getting Found on Google, Your Website Should Work For You Too
Think of the bigger sales journey.
When people land on your website do they know what to do next?
For example, is there a call to action? Do you want them to sign up for your newsletter? Or, do you want them to book a call with you?
Above all, your website should be set up to convert the people that arrive there into raving fans and then clients.
Showcase the solutions that your audience needs. People will be grateful that you are proving a solution.
Think of creating your website as a way to communicate that you are the solution to a specific problem.
Lack of Confidence and Afraid to Put Yourself On The Google Radar?
If you are fearful of creating a website and using SEO, start by testing and tweaking. Begin by getting really curious and doing research to discover how you can show up effectively for the people waiting for you to come along and be the solution to their problem.
Your website is evolutionary. It is going to change as you evolve as a business owner. Therefore, it’s best to start, create the website, and begin getting found on Google.
6 Parts of Successful SEO
- Find out which keywords and key phrases you are already showing up for in Google searches
- Set up the groundwork for SEO
- Topic and keyword research
- On-page content optimization
- To ensure that Google knows where to put you in the index
- Off-Page and Word-of-Mouth Position
- Authority and expertise
- PR is important for this
- Check-in on Ranking Factors
- Be sure SEO is growing with you
- No broken links, etc.
Most importantly, give your audience an all-encompassing solution to build a great rapport. In addition, collaborations and referrals are helpful with this.
Likewise, Answer the Public is a great resource to find what people are searching for. It gives a great perspective on keywords, key phrases, and long-tail keywords.
Common Mistakes People Make that Prevent Them from Getting Found on Google
- First, not doing keyword research
- Using words that are too generic
- Understand the user’s intent
- Google your keywords to discover if they are accurate for helping people find you
- Secondly, not using the Free Google Tools
- Google Analytics
- How users see your sight
- Google Console
- How Google sees your site
- These tools give you the power to be strategic with the content you are putting out.
- At minimum check your stats quarterly
- Google Analytics
Using Content Organization for SEO to Help with Getting Found on Google
- Have Categories of Content.
- Start with a Pillar Blog Post or content hub.
- Subsequently, create blog posts with Sub-topics that link back to the pillar blog post.
What is Bounce Rate?
A high bounce rate is not necessarily a bad thing. It really depends on your content and how users are using your website. For example, if you have a lot of blog posts, you are going to have a higher bounce rate. Similarly, it depends on the purpose of the content, blog, or website page. To improve your bounce rate, you can interlink pages and posts so that people stay
Remember, getting found on Google is about being the best solution for your audience’s problems.
Connect with and learn more about Mariah:
To learn more about your host, Robyn Graham, click HERE.
Additional free resources to start and grow your business and get found on Google.