How I identified my personal brand for my second phase

Episode 2 of The Second Phase Podcast: How I Identified my Personal Brand for My Second Phase

Episode 2

It can be really challenging to try to figure out what our second phase should be, whether it is a new career, starting a business, or becoming an empty nester and wanting to fill time meaningfully by volunteering.

The Brand Equation has been designed to help people identify their values, visions and passions to guide them toward finding what will fuel them and how they can serve others.

Think about that experience that made you feel incredible. You knew you were in the right place at the right time doing the right thing with the right people.

Then list your values. Those values could be anything from honesty, trust, integrity, to wanting to serve others.

What are your visions? Where do you see yourself in the future? What you do see yourself doing? Who do you see yourself with?

After making your lists, look through them and identify where they overlap and where you can mirror them to discover your personal brand, your niche, what is going to fuel you in The Second Phase.

Read more about the Brand Equation HERE.