The Basics You Need To Know About Getting On Clubhouse and Using It For Business
What is Clubhouse?
Clubhouse is an audio-based social platform designed for networking, socializing, and learning. You can find an abundance of topics discussed in chat rooms at any given time 24 hours a day, 7 days a week.
The power of Clubhouse is in the engagement. You are going to get out of it what you put into it. Meaning, if you meet people on Clubhouse, be sure to connect with them on Twitter or Instagram. Follow them and send them a DM to let them know you appreciate the information they shared and that you’d like to stay in touch. Keep the line of communication open and depending on how much the person resonated with you, offer to collaborate and host a room together.
Currently, Clubhouse is in the beta-phase and is for iPhone users only, and is by invitation only.
What is Clubhouse and how can you use it for your business.
How does clubhouse work?
When you log onto Clubhouse, you create a profile. It is very important to include your bio and details about what you do, who you serve, and how you serve them. And, add a profile photo that is eye-catching and shows your face. Because Clubhouse is an audio-only platform, this is the only way people will have a visual of who you are.
Clubhouse links to Twitter and Instagram. Be sure to include your usernames/handles so that people can go to either platform and connect with you.
Messaging is done solely through Twitter and Instagram. When you are in a room and want to continue the conversation, you move the conversation over to Instagram or Twitter! I use Instagram.
Clubhouse is set up like a clubhouse. There are hallways and rooms.
Some of the details you should familiarize yourself with:
You can follow other individuals and others can follow you.
The Bell
There is a bell at the top of each person’s profile page. If you click the bell, you will be given the option to be notified when that person is moderating a room. If you meet someone you really like and appreciate their content, be sure to click the bell and select your notifications.
Clubhouse Rooms
Rooms are set up with a stage where the moderators’/speakers’ profile photos are visible, underneath the stage you will see who the moderators follow, and underneath the profile photos of people, the moderators follow you will see other people present in the room.
The profile photos are circles that appear throughout the room. Thus, the importance of having a great profile photo on your account!
Moderators will have a green circle with a white star at the bottom left of their profile photo.
New users have a party hat at the bottom left hand of their profile photo.
Raise Your Hand in a Clubhouse Room
At the bottom right of your profile when you are in a room you will see a hand. Tap the hand to raise your hand and if the moderators are taking questions and inviting others on stage, they will invite you up.
Take the Mic
Once on stage, be sure to click the microphone at the bottom right hand of your profile photo to mute yourself.
When someone says something that you agree with or love, you can tap the microphone to clap.
If a moderator invites you to speak, just tap your mic to unmute yourself and ask your question or share your insight.
Anyone can create, start or host a room. As the host, you become the moderator of the room.
Above all, the most important thing you can do on Clubhouse is own your space, raise your hand, get on stage and take the mic so that everyone in the room gets to know you and connect with you!
Don’t be shy!
Own your expertise and show that you are an authority in your niche.
Likewise, take advantage of the opportunity for free advice or free coaching. There are so many opportunities to learn if you take advantage of them!
Pinging People Into a Room
There is a plus sign at the bottom of your screen when in a room. If you want to invite someone into the room, click the plus sign. They will then receive a message that you are pinging them into the room. They can accept and join the room, dismiss the invite or ignore it.
Leave Quietly
At the bottom left of the screen, there is an option to leave quietly. If you tap it, you will leave the room without disrupting the conversation. If you decide to rejoin the room, your place on the stage, or wherever you were in the room before you left will be the same.
Clubs
Likewise, anyone can create a club, but clubs must be approved. Because of the number of applications for clubs, you need to host a room at least three times before being approved as the owner of a club.
You can apply to start a club of your own here.
Similarly, you can join clubs that you want to be part of. Once you join clubs, the owners of the clubs you join may allow you to host rooms within their club. Be sure to read the club rules and connect with the club owner prior to starting a room. You can contact them via Instagram or Twitter.
In the Hallway
When you first go onto the Clubhouse app you will see a schedule of rooms occurring in the near future and a list of white blocks. Each block will have a club name at the top of the room is taking place in a club, then a title for the room, and then a list of people who are in the room.
How Do I Join Clubhouse
Clubhouse is an invite-only platform at this time. They are currently up to 6 million members, but you do have a join a waitlist, or wait until someone on the platform sends you an invitation.
It is best to download the app and set up an account so that you can be sure to get the username you want and get on the waitlist. As the platform grows, you’ll be less likely to get your first choice of username to create an account soon. If possible, I suggest using your Instagram and/or Twitter handle for consistency. Doing so will help you stay on brand.
Once your account is set up, you have to be invited to join whether from the waitlist or from a personal invitation. Someone has to invite you and in order to do so, they must have your iPhone number in their contact list on their phone. You will be invited via text message.
After accepting the invitation, you can go into Clubhouse and finalize the details on your profile, your bio, pertinent links you want to share, your Twitter and Instagram handles, etc. Note, the links you include in your bio are not hyperlinks, but it is still beneficial to include them if you want to grow your email list or send people to your website to learn more about you and your services.
What are the benefits of Clubhouse?
- There are several benefits of being a member of Clubhouse.
- Networking Opportunities
- Growing Your Authority and Expertise in Your Niche
- Collaboration Opportunities
- Growing your Instagram Following
- Getting Leads
- Building Relationships
- Creating the know love and trust factor
- Becoming recognizable, memorable, and sharable
- Education on business, life, mindset, faith, and much more
- Building a Personal Brand and Online Presence
- It’s an audio-only platform so there is no need to worry about appearance – dressing up or having hair and makeup done
No graphic creation or stressing about content creation
Let’s Connect on Clubhouse
As I continue to learn more about Clubhouse by hosting rooms and collaborating with others, I’ll update this post. Until then, if you are on Clubhouse, let’s connect. My handle is @therobyngraham.
Any questions about building a personal brand or launching a business? Let’s connect!
