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Every effective marketing strategy begins with a unique personal brand

Every effective marketing strategy begins with a unique personal brand

If you want to effectively market your business, create a unique personal brand.

The truth is, every effective marketing strategy begins with a unique personal brand. The reason is, you must control the perception others have of you. And that means you must differentiate yourself to build trust and stand out.

Do I need a personal brand to create an effective marketing strategy?

A question I often hear from both service and product-based business owners is, do I need a personal brand to market my business? If you’ve asked this question, you can be assured that the answer is a resounding yes.

What is your personal brand?

Your personal brand is what other people think, say, and feel about you. It’s the perception they have of you when you walk in a room, when they see you online, or when they consume your content.

Branding encompasses your personal brand and how you communicate what differentiates you from all others in your area of expertise (niche). Your brand identity; color palette, typography, and visual presence, help you become recognizable and memorable. But your personal brand is what makes you recognizable, memorable, and shareable.

The answer to the question, “Do I need a personal brand” is, therefore, not related to creating brand assets. Brand assets will not solely differentiate you from all others in your niche. They may help you stand out when your soulmate clients are scrolling. However, they will not build the emotional connection that differentiating yourself as a personal brand will. Throw your personality into it!

Additional resources for creating your unique personal brand

Since every effective marketing strategy begins with a unique personal brand, it’s important to know as much as possible about creating your unique personal brand. Go back to episode 248 of The Robyn Graham Show for more on content creation to differentiate yourself. In addition, episode 205 for more details on creating a unique personal brand.

Now you’re ready to create an effective marketing strategy

Once you establish your personal brand, you’re ready to begin marketing your business. Marketing is communicating what differentiates you from all others in your area of expertise. When you create your personal brand, you are identifying all of the things that differentiate you. If you doubt you are unique, make a list of all of your experiences, good and not-so-good, and how they’ve led you right to where you are today. Doing so will help you market yourself as an expert.

Every effective marketing strategy begins with your who, what, when, where, and how

To create an effective marketing strategy map out your who, what, when, where, and how. Let’s break them down.

  1. Who is your soulmate client? In addition, who are you? Both are significant when creating an effective marketing strategy. If you don’t know what differentiates you you can’t effectively communicate with your soulmate clients to tell them about why they should hire you. Likewise, if you don’t know your soulmate client, you won’t be speaking to those people who need your expertise and will want to hire you.
  2. What are your soulmate clients’ major pain points that you can help resolve? Can you define what keeps them up at night? What are they thinking about when doing the dishes or getting dressed that they cannot solve themselves? But you can and in a unique way. In addition, what platforms are they using to search for the information they need to get the results they want? What platforms are you creating content for? Is there an overlap? What changes do you need to make to reach your soulmate clients? Lastly, what is your price point for your offer or program?
  3. When are you available to serve your clients? Elaborate on when they need you most and when you learned how to provide the solution they need. Likewise, when have you experienced their pain points yourself? Even more importantly, when and how did you overcome them?
  4. Where in your journey have you experienced what your soulmate clients are experiencing now – the beginning of your journey or more recently? Where do you serve your clients, in person, online, locally, or internationally? In addition, where will you market to your soulmate clients? Where are they researching to find the solution to their problem(s)? For example, if you are an entrepreneur who doesn’t want to be on social media, where will you share information, on your blog, via email marketing? This is where SEO will become a key component of your effective marketing strategy.
  5. Why do you do what you do? Is there a reason you help whom you help? Simon Sinek explains using his golden circle that why is more important than how and what. That people resonate more with why you do what you do than what you do or how you do it.
  6. How do you help your soulmate clients get the results they crave? Do you have a proven method or system? Likewise, how do you do what you do? Elaborate on your background, skill sets, education, certifications, awards, life experiences, and mistakes you’ve learned from, etc. that help you help others. In addition, testimonials help elaborate on how you’ve helped others get their desired results.

Yes, you need a personal brand and an effective marketing strategy.

So, if you are still asking if you need a personal brand, the answer is yes. And even if you are a product-based business, you need a personal brand that will be the foundation of an effective marketing strategy, including your who, what, when, where, why, and how.

Download the free eBook – 10 Strategies to Grow Your Business without Social Media

Learn how to create an SEO strategy to market your business without social media.

Apply to be featured for the Thinking it Through Wins and Wisdom Conversations on The Robyn Graham Show.

Meet susan and see what she accomplished coaching with me

Meet susan and see what she accomplished coaching with me

Are you a faith-based entrepreneur who wants to grow your business without social media? Do you feel frustrated because your business isn’t growing as fast as you’d like?

As a business coach for faith-based entrepreneurs, I am on a mission to help you grow your business without social media so that you can achieve success while having an impact. Take a look behind-the-scenes and learn what it’s like to work with me.

Robyn is a business coach for faith-based entrepreneurs who want to grow their businesses and achieve success without social media. Susan Gabriel shares her experience working with Robyn to grow her business for long-term success.

PR is a great tool for growing your business without social media

Susan found Robyn when she listened to a podcast Robyn was a guest on. It’s a perfect example of how PR can help you grow your business by attracting clients without having to be on social media.

5 ways Robyn, a business coach for faith-based entrepreneurs, helped Susan grow her business

  1. Robyn helped Susan recognize the need to create a unique personal brand so that she could stand out from other book publishers and build trust. She also helped her identify her brand identity, color palette, and typography so that Soul Sonshine would become recognizable and memorable. In addition, Robyn taught Susan that she needed to be the face of her brand and project trust.
    • A personal brand is a perception others have of you
    • Marketing is communicating your uniqueness and differentiating yourself from others in your niche
    • Connect with your soulmate client and build trust with them – trust determines buying practices
  2. Robyn helped Susan build a solid foundation for long-term success
    • Standard operating procedures
    • Systems and process mapping
    • Define roles and responsibilities – if someone can do what you do 70% as effectively as you do it, then you should hand off that responsibility
    • Be a visionary and be client facing
    • Client satisfaction, retention, and referrals – because the process was simplified
  3. Robyn helped Susan break tasks down into manageable steps
  4. Susan reported that Robyn reviewed all of her content, website copy, business strategies, etc., Robyn was hands-on in Susan’s business and helped her implement an SEO strategy as well.
  5. Mindset blocks/barriers. Robyn helped Susan navigate the mindset challenges and fears she had been experiencing with being front and center in her business. In addition, Robyn gave Susan mindset exercises to help her with making decisions and managing her time better.

Sometimes it’s the littlest shift that makes the biggest difference.  

Additional free resources

5 Tips every entrepreneur needs to grow an online business – Episode 176

How to hire a virtual assistant – Episode 210 with Helen Peterson

Learn strategies to write a book – Episode 232 with Danielle Mendoza 

Learn more about and connect with Susan Gabriel:

Susan’s book, Wheels of Injustice

Website for Susan Gabriel and Soul Sonshine



Tired of anxiety causing you to react negatively? Try these strategies.

Tired of anxiety causing you to react negatively? Try these strategies.

If anxiety has a grip on you, you may feel flustered and frustrated. Learn your anxiety style and start managing it effectively. 

When you recognize your anxiety style, you’ll understand yourself and your reactions better. In addition, you’ll be able to implement transformative strategies and improve relationships.

Go from flustered to flourishing

Are you ready to go from flustered to flourishing? Whether you’ve had anxiety in your life or you know someone who has, there are certain styles of anxiety that result in how people react to, and experience, anxiety. Likewise,  there are certain strategies that you can practice at the moment and apply to your daily life to better navigate anxiety. By applying the strategies, you can avoid spiraling out of control, damaging relationships, or hurting other people as a result of your anxiety building.  

Much of the work Amber Trublood does is about helping you understand your motivational style and your super sense. What visceral sense are you most attuned to? When you understand that, you can better match your strategies for navigating anxiety and life in general. What is your anxiety style, what really drives you and your reactions?

Ask yourself, what reactions aren’t serving you, for example, when anxiety is building, and what do you feel when you are flourishing? Much like having two sides of a coin, you have an anxiety style and superhero traits. 

Different anxiety styles for different people

You are attuned to different things in a different way than somebody with a different anxiety style. Where can you celebrate those differences and your uniqueness? Let’s acknowledge and celebrate the amazing things about you. For example, if you are good at being tuned into the present moment, celebrate your ability to do so. Because not everyone can do it. 

Or, another example, some people are super tuned into the needs of others, or super focused on planning and organizing and can collect a lot of details in their heads. Note what skills and abilities you have that maybe other people don’t have and celebrate those. Maybe through this process, you can elicit a little bit more compassion.

Not only have compassion for other people in your life who maybe aren’t skilled in those ways but have more compassion for yourself. 

Amber believes that when you spend a lot of time in self-judgment and shame and being unkind to yourself, it’s a waste of your time.

Understanding your specific anxiety style and what may be contributed to that, can help you elicit some self-kindness. 

The 5 Anxiety Styles 

  1. Lover
  2. Fighter 
  3. Executive 
  4. Visionary 
  5. Dynamo


The five styles of anxiety are based on Maslow’s hierarchy of needs. Four of the styles directly correlate with the needs. 

Maslow’s hierarchy of needs is fundamental needs we have as humans. Everyone has different needs and experiences life and triggers differently. Even siblings have different responses to how they were raised or the experiences surrounding their needs being met. One sibling may be more deeply and profoundly influenced by experiences than another sibling.  

Similarly, everyone is their own person. Therefore, you’re the best judge of your own self-care and what’s going to work for you. And often, you know, more about yourself and your needs than you give yourself credit for.

Recognizing your anxiety style and implementing strategies to navigate it

Once you recognize your anxiety style, implement one strategy at a time to manage it and build from there. Also, know that you may have one primary anxiety style and a secondary style. Understanding the five anxiety styles will help you feel more connected and compassionate toward others. 

The Dynamo Anxiety Style 

Someone with the dynamo anxiety style is very connected with, and driven by, a sense of achievement, a sense of acknowledgment.

In addition, they are doers. And they like to get things done right. You might be a dynamo if you have a to-do list, but not only that, you add something to your to-do list just so that you can check it off. Doing so gives you a sense of satisfaction and a little adrenaline rush, dopamine high from checking the item off the list.

But if you are a dynamo, you truly feed off the sense of acknowledgment, appreciation, and achievement. Not only from within but from the outside, from others. In some ways, this has served you well in life. And in other ways, it may be hindering you. Acknowledging and celebrating where it’s serving you instead of only focusing on the negative, will help you navigate the emotions that accompany the anxiety. 

Recognize where it isn’t serving you

Also important is to notice where this is not serving you and what you can do to release that and move through it into a healthier environment. As a dynamo, it is important that you feel valued as a human regardless of your accomplishments.

You are always gonna be somebody who accomplishes a lot because it’s fun and you enjoy it. However, it is important to know deep in your soul, in your heart, that you’re enough already without doing the next thing, without writing the next book. This is a process and won’t change overnight. 

Dynamos are also more in their heads than in their hearts or their guts. Amber shared that this is something that she personally works on a lot. She’s always thinking, planning, and deciding. She spends time on her thoughts in the future. And that doesn’t always serve her. It doesn’t always serve relationships, connection with other people in her life, or her ability to find joy in the present moment.

When this happens, pull your thoughts back to the present and allow yourself to feel gratitude in the moment, for the little things you have or that are going on in the moment. 

The Lover Anxiety Style 

Lovers are people who are very driven by their relationships with the people in their life, their loved ones. They need to feel wanted, they need a sense of belonging, and they want to be appreciated by people in their life.

In addition, lovers tend to be more in their hearts, obviously and in the present moment, or in the past more than in the future. So that’s another differentiating factor. They make decisions based on feelings instead of a logical sequence of pluses and minuses and things.

An example of a Dynamo is when you see a post on social media and all of your friends or colleagues are together at a place near your home. But you weren’t invited. And instead of experiencing a very natural response of disappointment or confusion, Lovers tend to take it to a much deeper level.  A lover might ask herself, oh my gosh, is she mad at me? Or, did I say something to offend her? 

From there, the lover thinks I can’t stand her. I don’t wanna be around her. The lover’s brain spirals to the worst-case scenario. 

One of the strategies for people who are lovers or who have lovers close in their lives, which I would say almost everybody does, is to explain your trigger and ask them to tell you when they might have to work late, or are going out, etc.

Ultimately, it’s about explaining in a little bit more detail. Could be two more sentences. But the expectations change and the lover isn’t frustrated or hurt and you can connect and have an enjoyable time together. 

The Fighter Anxiety Style

Fighters tend to be the people in your life who, when there is conflict or injustice, even if it has nothing to do with them, will move toward it.  They will get involved and have a propensity, or urge, to help the underdog.

Lovers see something that’s unfair,  it could be in the house, could be in school, it could be in their community, or it could be in the political arena. But they move toward it. Fighters are very comfortable in conflict. They’re very accustomed to chaos and challenge and see themselves as survivors.

In addition, they wear it as a badge of honor. This is a sense of pride. The downside of this is that it comes from having had a lot of trauma or conflict in their childhood where they didn’t feel safe, where there weren’t caring adults that came in to protect them.

Do you have a lot of conflict in your life?

Unfortunately, a lot of fighters have a lot of conflict in their life. They have a lot of ups and downs. And their relationships are tumultuous relationships, not only with people, but with money, or health. They experience a lot of ups and downs.  

Fighters are comfortable in the chaos. Something interesting about fighters is that their triggers tend to be almost the opposite of other people’s triggers. When everything seems calm, everything’s going really smoothly, they are happy in their relationships, they often feel uncomfortable, because they do not want to put their guard down out of fear. 

How can fighters feel safe in the happy and the calm while still experiencing the adrenaline surge of challenges in their lives?

You might know you’re a fighter if people in your life often say things like why do you keep getting involved with things that have nothing to do with you or your family? Or don’t you have enough problems to worry about? 

Strategies for fighters include deep inner child meditations and reparenting. In addition, instead of jumping right in, ask if you have the bandwidth for it. You get to choose not to add more to your plate.  

The Executive Anxiety Style 

Executives are people who are amazing and tend to do a lot of planning, and organizing. So their goal is to feel emotionally safe and the mechanism they utilize for that is, control and structure.

Executives want to know what’s coming so that they can prepare for it. Once they know, they prepare. People often approach executives to help them plan. 

An example of an executive is someone who carries a first aid kit wherever they go. 

Executives feel more emotionally safe when they have a sense of control and knowledge. An example of an executive in a relationship with a lover is this, the lover comes home and says, oh my gosh, you’re not gonna believe this. My boss just gave us his beach house for the weekend. The lover will be excited and ready to go. The executive will need a minute to process the change of plans. 

Understanding yourself and your own triggers will help you communicate and you can work with others to prepare and make the best plans that work for everyone.

Executives are similar to dynamos. They are in their heads, they are thinking about the future. In addition, they are driven by the need to feel safe, protected, and cared for. 

The Visionary Anxiety Style

Visionaries are focused on a grand vision, a grand dream, and a future. They feel a deep sense of purpose for something big. Visionaries who’ve figured out what their grand vision or purpose is, and who have clarity can feel very energized, very focused, and have a hard time slowing down. In addition, they may have a hard time connecting with people who don’t have plans as grand as their own.

Visionaries may not have the attention to detail that dynamos have, likely because they are in a hurry to achieve their grand vision. However, they need attention to detail to make the big dream happen. But they are all over the place, they lack focus.

They might make decisions more from their heart and their gut as opposed to being super regimented and planning out strategies. But they are future and achievement-oriented like dynamos. In some ways, the two are very similar, but their process might be very different. 

Visionaries may need to be reminded to allow others into their life as they follow their big dreams and goals. To have mutual respect and acceptance, which will ultimately help them achieve their visions. Having strong relationships may not make sense to them. 

Visionaries, however, who haven’t figured out what their dream or grand vision is can feel very frustrated and flustered. They recognize that they are meant for more, but the don’t know what that is yet.

That can be extremely excruciatingly frustrating for visionaries. 

The 5 Anxiety Styles Framework

Amber’s framework came from a desire to help people have more insight and self-awareness so that they can be more compassionate with themselves, which ultimately means being more compassionate with others. 

The Grace to Do It

This framework is so critical to really dive into it but give yourself the grace to try one thing at a time. The more you adapt the better you will be able to shift the the pattern of negative relationships for yourself and others. 

About Amber Trublood 

Amber is a licensed therapist and mom of four boys. She is also a writer and author. Amber coaches moms and helps them with overwhelm and anxiety. Through her coaching, she provides practical strategies that people can use both in the moment and when needed.

The Unflustered Mom 

Website for Amber Trublood 

Download my free eBook: A guide for alleviating anxiety by developing healthy habits for a healthy mind. 


You need passion and strategy to create success

You need passion and strategy to create success

If you want to start a business or non-profit organization you need passion and strategy to create success.

If you want to start a business you need passion and strategy to create success. Likewise, if you want to create a successful non-profit organization you need a combination of passion and strategy.

Using a state staple to create a successful non-profit organization

Bourbanism is a culture. Kentucky is also an influential and thriving art culture.

“Ninety percent of the world’s bourbon is made in Kentucky. One hundred percent of the world’s good bourbon is made in Kentucky.” – Morgan Hancock

The gift of creativity

Robyn emphasized that everyone has innate creativity but the reality and chaos of life often suppress creativity. When we tap into creativity, our brain releases positive endorphins. It’s very therapeutic. Creativity allows us to be more creative in our work as well as more pleasant in relationships.

Bourbon with Heart supports artists and these three needs while creating opportunities to give to and support organizations that help provide the physiological and security needs of various populations throughout Kentucky.

Why you need passion and strategy to create success

Morgan shared a quote that her boss when she was in high school shared with her, “you owe it to your philosophy to learn how to win.” – unknown

This quote has been a guiding source for Morgan to follow her passion, become a leader, and create a successful non-profit.

Passion is important, and is a driving force for creating. However, you must also know how to win, which means employing business strategies to succeed. It takes business acumen and strategy in addition to passion for overall success.

You need passion and strategy to create a successful non-profit organization

The first step in creating a successful non-profit is to have passion for your cause and mission.

Second, you must know how to ask other people for money. Create a strategy for how you’ll ask for money. Will this be in person, through events, by having a specific call to action, through email marketing, etc? Your strategy should include follow-up.

Third, you have to be the CEO. You are the expert but also need a team for marketing, hiring, accounting, and every aspect of the non-profit. As the CEO, you are running the non-profit as a business. Your hiring practices will allow you to hire people who are experts in the areas you aren’t an expert in and to support you and the organization.

Fourth, you can’t be afraid of self-promotion. You must become the face of your non-profit. People donate and support the face, or personality, of the organization. The more you put yourself out there, the more you will connect with donors.

Fifth, don’t be naive and think that there are no competitors. Non-profits can support each other, but you do need to know who your non-profit competitors are because if you aren’t competing, you aren’t innovating. If you don’t try to get better than other organizations, you are doing a disservice to the people you want to serve. You have to stand out as the best and the one who deserves the dollars in the form of donations.

If you aren’t constantly growing and innovating, you won’t stand out as the best and the one to donate. You won’t be front of mind. Competition doesn’t only make you better, it makes other organizations better. It makes every organization and therefore the community better.

Lastly, don’t be afraid to protect what you’ve worked so hard to build.

As the leader of a non-profit, you are the personal brand to create a successful non-profit organization

It is critical to differentiate yourself from all others. As a unique personal brand, you will build an emotional connection with others and inspire them to support your organization. In addition, as a personal brand, you will build relationships and trust. People will support the organization because they believe you will take their money and use it for good.

Creating a personal brand and being the face of the organization will give you a leading edge as a non-profit.

Creating opportunities for veterans

Often times there is a stereotype of what the artsy type is. Morgan is working with an organization of veteran woodworkers who are using woodworking to help with their PTSD. The veterans didn’t see themselves as artists, but they are using the staves from the bourbon barrels to create and carve wooden bow ties. The bow ties will then be painted by local artists and on display at The Galt House for the Kentucky Derby.

If you need passion and strategy to create success, collaborating and bringing in other organizations will be key. You can expand your community, offer support to others, and bring more attention to your organization.

About Morgan Hancock

Morgan Hancock is a commercial real estate agent, entrepreneur, US ARMY veteran, mother-of-two, bourbonista, and passionate advocate of the arts. She is a charismatic force who can completely capture a room, radiating positivity with a disarming demeanor and sharp sense of humor.

Website for Bourbon with Heart

Have you considered starting a non-profit? Download the free eBook, 10 tips to start and grow a business without having to rely on social media as a guide to get your organization off the ground.

Women thrive in community

Women thrive in community

Are you ready to thrive and help create the domino effect of good in the world?

A known fact is that women thrive in community. When they have the support and love they need, when they feel empowered, they create change and empower others.

Being a speaker is possible. It may take overcoming fear, and nervousness may prevail, but it is possible to get on the stage and share your story. In addition, speaking on topics you are passionate about helps ease anxiety, fear, and stress around speaking.

Raimonda emphasized how challenging it is to become an entrepreneur on your own. A key to success is building a community around you. A community of like-minded individuals.

Creating a safe space because women thrive in community

Raimonda saw a need that women had. They needed a safe place to share and ask questions. In addition, they needed resources. Building her community to inspire and help others began with a free event. From there, she created a membership.

Women empowering women

In her 20s Raimonda went through a traumatic experience and as a result, lost her voice. But gathering women in a community helped her realize that she wasn’t alone. Many women go through myriad challenges and when they come together they can not only support each other but overcome.

Having a safe space to share your story builds confidence and strength while inspiring others to do the same.

Stories are connectors

When we share our stories, it enables us to connect more freely. Robyn emphasized that any time we share our stories, we provide an opportunity to empower other people. People often don’t see their journey as a story that can influence others. When we share our stories, we create a domino effect of good by helping others see the impact that telling their stories can have.

Raimonda shared that stories are at the cornerstone of everything she does because sharing stories allows others to know they aren’t alone. Shame and fear hold people back from sharing their stories or journeys. As a result, they stay stuck. But once a story is told and someone resonates with it, a new opportunity for inspiration, encouragement, and empowerment is brought to the surface.

“It’s so much more than sharing a story. Sharing a story can change lives.” ~ Raimonda

The power of story

Everything you go through has a purpose and when you begin to share your story, the purpose becomes visible.  As a result of sharing your story, you begin to change lives.

Raimonda’s book is titled Women Thrive: Inspiring True Stories of Women Overcoming Adversity.

Listen to episode 206 in which Moira Ni Ghallachoir shares how to share your story and leverage public speaking for financial freedom.

Building a unique personal brand helps other women thrive in community

Your personal brand is what other people think, say, and feel about you. Robyn complimented Raimonda on building a strong personal brand that truly shows she is a woman who is impact-driven and wants to make a difference in the lives of other women and empower them.

Practical tips for building a personal brand to help women thrive in your community

Visual presence

Have professional branding photography. Your image is important for how people will connect with you, see you, recognize you, and begin to trust you. As you create photography for your online presence, visualize yourself as the next level of yourself. It will help you feel more confident.

Step into who you want to become

Believe it inside of yourself, but also demonstrate it through your visual content. This helps you further your voice.

Speak of your purpose and passion

Become the voice behind your business and share your passions and mission. If you hire a social media manager, ensure that they are using your voice, not their own. Share your purpose and why you are doing what you are doing.

Remember, you are your best PR agent.

Present to the world who you want to become.

Make a decision about your personal branding

Indecision is a decision. You get to decide how you build your personal brand. Robyn shared how one of her coaches told her to make decisions that the next level Robyn would make. No matter what amount of money you are making today, start thinking of yourself as the next level, the level you want to go to next. Make decisions from this place. Your confidence will begin to build because you will already see yourself as achieving.

Raimonda emphasized that brand is a long-term strategy. Be willing to go on the journey to create it.

In addition, your journey and the experiences you’ve had become an integral part of your personal branding efforts. Differentiating yourself is how you build relationships and become memorable, recognizable, and sharable, and build trust, which determines buying practices.

You don’t want to appeal to everyone. It’s important for people to self-select. You want to resonate with your soulmate clients, not everyone.

The importance of community in marketing your business

The costs of marketing are on the rise because attention spans are getting shorter and shorter. The solution is loyalty. How do you build loyalty? By creating a brand that has a purpose, mission, and a sense of community for people to be part of.

Get ready for transformation – attend the Women Thrive Summit

Learn more about and register for the Women Thrive Annual Virtual Summit.

About Raimonda Jankunaite

Raimonda helps women become confident and empowered to stand in their truth and share their stories confidently with the world so they can make a positive impact in the lives of others and stop hiding in their truth. I believe that everyone has a story, and that story has the power to change people’s lives if only we have the courage to share it. So my focus is to help women become confident speakers, experts, and authors.

Website for Raimonda Jankunaite


You need “TIME” to create a brand story

You need “TIME” to create a brand story

Curious about how to connect with your soulmate clients? Create a brand story using the TIME method.

When you create a brand story that resonates with your audience you can experience a steady stream of clients.

Authors, artists, and creatives often have a difficult time creating personal brands. Art is subjective and as a result, it is an exercise in vulnerability to share your work and put promote yourself through personal branding.

Vulnerability is a common denominator for all of us entrepreneurs.

Others often see us differently than how we see ourselves. Therefore, it is helpful to hire a coach for a new perspective, an eagle’s eye view, of your business so that you can create your brand story effectively. You don’t know what you don’t know and help may be necessary.

Using “TIME” to create a brand story

Sarah created the “TIME” method to help entrepreneurs create a brand story that attracts their ideal clients.

Branding takes time. Like any great thing, creating a personal brand takes time. Success doesn’t happen overnight.

Let’s break down “TIME” so that you can create a brand story that works to attract your soulmate clients

T = theme

Entrepreneurs often have messaging that is all over the place. Many times, it’s because they are afraid to be focused and lose opportunities, if they stick to one topic, they fear that they will lose people or they will get bored. However, it takes hearing something 7 to 21 times before it resonates or you take action to achieve transformation.

When you have a theme, you become an expert in the area you are talking about throughout your messaging. Sarah used the example of an umbrella. The umbrella is your brand story and the spokes are different topics that fall under the overall theme when you create a brand story.

I = intention

Spaghetti at the wall doesn’t work. Have intention in how you create a brand story and where you are present. Ask yourself why you are doing what you are doing or where you are present.

Likewise, be intentional with who you connect with, who you follow, who you build relationships with, and who you collaborate with. Surround yourself with others with similar values.

In addition, be intentional with your time and energy and what platforms your use as you grow your business.

M = momentum

Momentum refers to consistency and not frequency. Your intention will help you keep from following trends and allow you to show up without getting burnt out. Choose one platform and post consistently as frequently as your time allows. Even if only two to three times a week.

Robyn suggests that when you are starting your business, you should avoid social media to avoid distractions, doubt, and comparison. Build the foundation first, and then use social media to build relationships and grow your community.

E = empathy

Marketing is not about telling people about your product. People don’t buy products, they buy based on feelings, experiences, emotions, personal connection, and transformation. The best thing you can do when you create your brand story is to dig deep into empathy.

What do your soulmate clients need from you? Ask them. Don’t say no for other people. You don’t know what they want until you ask them. Sarah says marketing is spelled empathy.

Understand your audience’s pain points so that you can demonstrate that you understand what they are experiencing.

About Sarah Sambles

Sarah is a helpful, empathetic, and encouraging individual who embodies the belief that words are powerful. She helps coaches and writers get crystal clear on their brand story so their audience pays attention.

Website for Sarah Sambles

The Successful Coach Brand Summit

Date: March 7 to 9.

Location: Virtual

Download free resources on how to build a personal brand without relying on social media and how to build a solid foundation for long-term success.