Personal Branding

Personal branding is the infusion of your personality into your business. Your personal brand should be authentic, memorable, likable, and sharable. If it important to have great visual content to represent yourself as your brand, to not only stand out and get noticed, but to develop an emotional connection with your audience. Your personal branding content should be clear, concise, creative and consistent across all platforms from your website to your social media sites. Consistency and great visual content will help you pass the know, like and trust test, which is critical for brand success. People buy people, not products or services.

FREE Marketing? What’s The Trick? Good PR Strategies, of Course!

Realizing that small business owners and entrepreneurs needed help to share their message and passions with the world, KJ Blattenbauer started her PR agency.    She found the pain point and knew she had the solution to the problem. Ultimately, the heart of entrepreneurship. What is PR? Public relations (PR) is the one of the best …

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KJ Blattenbuaer interviewed on The Second Phase Podcast to share her PR strategies. In the podcast graphic she is wearing one of her Vieve and Jo green dresses.

Not a Copywriter but Need Email Marketing and Instagram Copy that Connects? Brenna McGowan Shares Her Storytelling Methods to Save You Time and Energy!

Brenna McGowan uses stories for making connection and email marketing for personal branding. Brenna is a copywriter focusing on Instagram and email.   She loves to figure out ways to connect words for impactful meaning. One in the Same Copy for email and Instagram are very similar, thus Brenna helps others create content for both. Brenna …

Not a Copywriter but Need Email Marketing and Instagram Copy that Connects? Brenna McGowan Shares Her Storytelling Methods to Save You Time and Energy! Read More »

Brenna McGowan is my guest in Episode 19. Brenna is a master story teller, email marketer and Instagram expert.

Pia Silva Shares Strategies to Build a Badass Brand

 About Pia Silva Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand:  The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.  She helps entrepreneurs badass their brand and business to scale their freedom with profit.  She is a Forbes contributor and has been featured on MSNBC’s Your Business, Entrepreneur on Fire, …

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Pia Silva is author of Badass Your Brand and a small business branding expert. This is the podcast graphic for The Second Phase Podcast.

Baring it All and Finding Purpose and Authenticity for Personal and Business Growth and Success

Barbara Majeski, Today Show and media personality , joins Robyn to “Bare it All” on finding purpose, living authentically, and achieving success. “Baring it All” One of Barbara’s lifelong dreams was being on television.   She is now a media specialist and has been on the Today Show, Inside Edition, The Jam in Chicago, Fox and …

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Barbara Majeski interviews on the second phase podcast and shared how important personal growth, finding purpose and authenticity are for personal and business success.

Putting the Sassy in Sweatpants and Kicking Imposter Syndrome to the Curb!

  In Episode 17 I interview Allison Scholes, who is putting the sassy in sweatpants!  She is an entrepreneur who is helping other mompreneurs build personal brands through her stock photo membership. About Allison – The Boss Lady in Sweatpants Allison is a Stock Photographer and Podcaster. She provides the fun and creative stock photos …

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Allison Scholes is the boss lady in sweatpants who is helping mompreneurs build personal brands through her stock photo membership. In this photo she is dancing and smiling.

How Do You Juggle a Personal Brand with a Business Brand

I was recently asked my thoughts on how to juggle a personal brand with a business brand.   Branding is differentiation and personal and business branding are about creating perceptions that differentiate business from others in the same space. Let’s first take a look a Personal Brand.  A personal brand is: Your personality infused into your …

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Public Relations and Crisis Planning

About Gina Rubel, Esq. Corporate and law firm leaders call on Gina for high-stakes public relations, crisis planning, and incident response support including high profile litigation media relations. One of the most widely acknowledged experts on legal marketing and law firm public relations, Gina is a sought-after speaker and media expert. Listed among the Lawdragon …

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Gina Rubel is a public relations and crisis planning expert. I interviewed her on The Second Phase podcast. On the graphic I have two images of Gina, one smiling and looking at the camera and the other looking off to the side speaking to someone.

Discernment

Discernment: The ability to judge well. A Girl Named Blake I recently listened to episode 58 of Confessions of a Crappy Christian.  The episode was titled Discernment Matters.  It really got me thinking. Blake addressed discernment from a Christian point of view and really diving in to discerning the content we consume and evaluating what influencers …

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This Thursday Thoughts episode is all about discernment. We must discern the content we consume so as not to compare ourselves with others.
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