If you want to start a business or non-profit organization you need passion and strategy to create success.
If you want to start a business you need passion and strategy to create success. Likewise, if you want to create a successful non-profit organization you need a combination of passion and strategy.
Using a state staple to create a successful non-profit organization
Bourbanism is a culture. Kentucky is also an influential and thriving art culture.
“Ninety percent of the world’s bourbon is made in Kentucky. One hundred percent of the world’s good bourbon is made in Kentucky.” – Morgan Hancock
The gift of creativity
Robyn emphasized that everyone has innate creativity but the reality and chaos of life often suppress creativity. When we tap into creativity, our brain releases positive endorphins. It’s very therapeutic. Creativity allows us to be more creative in our work as well as more pleasant in relationships.
Maslow’s hierarchy of needs – five needs we innately have as human beings:
Physiological (food, water, shelter)
Security (safe from harm)
Sense of Belonging (community, friendship)
Self-esteem (respect, recognition)
Self-actualization (realization of unique ability/talents)
Creativity and art help to satisfy three of these needs: self-actualization, self-esteem, and a sense of belonging.
Bourbon with Heart supports artists and these three needs while creating opportunities to give to and support organizations that help provide the physiological and security needs of various populations throughout Kentucky.
Why you need passion and strategy to create success
Morgan shared a quote that her boss when she was in high school shared with her, “you owe it to your philosophy to learn how to win.” – unknown
This quote has been a guiding source for Morgan to follow her passion, become a leader, and create a successful non-profit.
Passion is important, and is a driving force for creating. However, you must also know how to win, which means employing business strategies to succeed. It takes business acumen and strategy in addition to passion for overall success.
You need passion and strategy to create a successful non-profit organization
The first step in creating a successful non-profit is to have passion for your cause and mission.
Second, you must know how to ask other people for money. Create a strategy for how you’ll ask for money. Will this be in person, through events, by having a specific call to action, through email marketing, etc? Your strategy should include follow-up.
Third, you have to be the CEO. You are the expert but also need a team for marketing, hiring, accounting, and every aspect of the non-profit. As the CEO, you are running the non-profit as a business. Your hiring practices will allow you to hire people who are experts in the areas you aren’t an expert in and to support you and the organization.
Fourth, you can’t be afraid of self-promotion. You must become the face of your non-profit. People donate and support the face, or personality, of the organization. The more you put yourself out there, the more you will connect with donors.
Fifth, don’t be naive and think that there are no competitors. Non-profits can support each other, but you do need to know who your non-profit competitors are because if you aren’t competing, you aren’t innovating. If you don’t try to get better than other organizations, you are doing a disservice to the people you want to serve. You have to stand out as the best and the one who deserves the dollars in the form of donations.
If you aren’t constantly growing and innovating, you won’t stand out as the best and the one to donate. You won’t be front of mind. Competition doesn’t only make you better, it makes other organizations better. It makes every organization and therefore the community better.
Lastly, don’t be afraid to protect what you’ve worked so hard to build.
As the leader of a non-profit, you are the personal brand to create a successful non-profit organization
It is critical to differentiate yourself from all others. As a unique personal brand, you will build an emotional connection with others and inspire them to support your organization. In addition, as a personal brand, you will build relationships and trust. People will support the organization because they believe you will take their money and use it for good.
Creating a personal brand and being the face of the organization will give you a leading edge as a non-profit.
Creating opportunities for veterans
Often times there is a stereotype of what the artsy type is. Morgan is working with an organization of veteran woodworkers who are using woodworking to help with their PTSD. The veterans didn’t see themselves as artists, but they are using the staves from the bourbon barrels to create and carve wooden bow ties. The bow ties will then be painted by local artists and on display at The Galt House for the Kentucky Derby.
If you need passion and strategy to create success, collaborating and bringing in other organizations will be key. You can expand your community, offer support to others, and bring more attention to your organization.
About Morgan Hancock
Morgan Hancock is a commercial real estate agent, entrepreneur, US ARMY veteran, mother-of-two, bourbonista, and passionate advocate of the arts. She is a charismatic force who can completely capture a room, radiating positivity with a disarming demeanor and sharp sense of humor.
Effective marketing strategies are key for you to grow your business to the next level. Mindset has a lot to do with marketing.
If you don’t have a healthy mindset around marketing it will be difficult to create effective marketing strategies, and you may hold yourself back from the growth you want in your business.
The Client Attraction System – effective marketing strategies
Fabienne created the Client Attraction System 22 years ago to fill her private nutrition practice with clients. The system has been proven time and time again by thousands of women. Using the client attraction system, Fabienne was able to fill her practice with clients in only eight months.
In order to grow your business from six figures to multi-six figures or seven figures you have to work less and think more. Do less, better.
Entrepreneurship can be really hard and may play tricks with your mindset and belief system.
Eight strategies for transforming your business
The eight strategies may sound basic, but you don’t really know them until you’ve fully implemented them and are living them every day.
Leverage your team
hire world-class team members that you trust
let them take over
Leverage your systems
be the leader of a process-driven company where everything is documented
Leverage your time
remove the things on your to-do list that are day-to-day operations
do your unique genius work – thinking about exponential growth opportunities
Leverage your intellectual properties
make your clients understand that you are unique and that what you have to offer will transform their lives
work less and think more to
create a systematic business model to serve more clients while working less
Leverage your marketing – effective marketing strategies for entrepreneurs
become omnipresent in your marketplace and be on surround sound for your ideal clients
a divine and sacred tool if done properly
Leverage your accountability
you build your world-class team that is not expensive so leverage them to help build your business with you and for you – it changes everything
bring a second in command in to run your business – a part-time person
someone who is wired to run your business for you and with you
remove yourself even more from the day-to-day operations of your business – this allows you to think about how you can grow and scale your business – create another business revenue stream
being os more service in the world without being chained to your business
Effective marketing strategies for entrepreneurs
Your relationship with marketing is more important than your action. We want authentic marketers, who provide value and are kind, loving, generous, and transparent. If we want to grow our business, we need to show up this way. No bro-marketing.
The energy of effective marketing strategies
Be the marketer you want as someone who would sell to you. You decide the kind of marketer you want to be and the marketing strategies that work for you. Make a list of the qualities you want to have in your marketing, i.e. valuable, kind, generous, etc.
Be who you really are and client attraction becomes easy.
Marketing is a divine tool
If you approach your marketing from the perspective that your business is valuable and is going to change lives, it is your moral responsibility to show up so that those people find you. Your marketing needs to be clear with belief in the client so that they have an emotional connection to you.
You have a responsibility to be present so people can find you. Making more money, multi-six figures or seven figures is a consequence of showing up and providing value for the people who need you. You make good money as a result of helping others. It’s not about you, it’s about the people that need your help.
Your message comes through you, not from you. You are a vessel and your job is to put into words what the client needs to be able to create transformation in their life.
Remember that your personal brand is what other people think, say, and feel about you. Your marketing strategies communicate your unique characteristics as a personal brand so that your soulmate clients will see and understand that your uniqueness and unique gifts are exactly what they need. Only you can solve their problem the way you can solve the problem for them.
Robyn used the example of a magnet.
Marketing is a way to tell the world you are here for them. Your personal brand helps you differentiate yourself from everyone else who does something similar.
It isn’t about the money, the money will come as a result of serving others and providing value. When you come from that place in your heart abundance will come. Use the purpose that God has given you to attract your clients.
What are the unique qualities that you can use to serve other people? Make a list of them and adhere to them in your marketing.
Remember this about your marketing strategies
It is never about you. You’ve been called to serve and it is always about the people you are here to serve. Be omnipresent, and add so much value all over the place.
Imagine this. You pick up your phone and call God and say, am I supposed to play small? Or am I supposed to get my message out there as much as possible?
Quote: When you are interested you do what is convenient. When you are committed, you do whatever it takes. John Assaraf
Find the evidence of what’s possible and implement the strategies previously used by those who have reached success.
About Fabienne Fredrickson
For the past 20+ years, as the Founder of Boldheart (formerly the Client Attraction System), Fabienne has been and continues to be, a business mentor to tens of thousands of women business owners. Collectively, the members of The Leveraged Business Program make tens of millions each year, with a profound sense of freedom and fulfillment. Fabienne is the author of The Leverage Business.
Do you struggle with knowing where to begin to start and grow a business? If yes, you are not alone. With all of the chaos online, it’s easy to get distracted, confused, and discouraged.
If you don’t know where to begin to start and grow a business follow these strategies.
The number one mistake people make when they attempt to start and grow a successful business – is they don’t build the foundation first and the result is doubt and confusion. Both result in a lack of confidence and a lack of trust.
Build the foundation first
Building the foundation doesn’t mean starting with social media. Start with creating your personal brand, and then move to the critical strategies provided below.
It means starting with the foundational elements, which are:
Faith – ask the Lord to be the foundation of everything you do.
What feels impossible is possible with him!
Ask the Holy Spirit for guidance.
Don’t wait to begin mindset work.
It is important to address negative thoughts of doubt and fear from the beginning. In addition, it’s important to avoid distractions because they will induce doubt which leads to confusion, and fear.
Here’s an example of how your brain will distract you. I had a conversation with a 1:1 client yesterday and she said she was questioning her pricing – she thinks she’s charging too much – there is zero proof of this thought. In fact, when we set her packages and pricing she felt confident in them. But one thought drug her into the basement of despair and doubt over her entire business model.
You have to trust yourself or you people won’t trust you.
Start with systems and processes, and SOPs, create your package and set your pricing.
This is key if you want to start and grow your business for long-term success. Without systems and processes in place, you will not be able to serve your clients effectively and may lose referral opportunities.
This step includes defining your soul mate client.
What values and characteristics do you want and need them to have? What do you need them to believe about you and themselves? For example, they are ready to invest time, energy, resources, and money, they believe in your offer, they trust you, and they trust themselves to make decisions.
These are all important for creating copy for your website and building trust with your audience.
You NEED a website – you do not need social media – start with SEO-ready pages and blog posts – at least three with CTAs.
Think about credibility. If someone is using social media to build their business and does not have a website, are you going to trust their credibility?
A website is your introduction to the world and it is your opportunity to connect emotionally and build trust.
Build your email list.
Start with your community – they know you and trust you and are willing to share you with their community.
Give them an opportunity to follow you on your new journey or to unsubscribe.
Stay front of mind.
More resources to help you start and grow a business
If you want to start and grow a successful business the key is my success equation, mindset + strategy + action = results. This is the basis of my Purpose to Results™ Method.
Starting, growing, and scaling a business is impossible without the implementation of systems and processes. Systems and processes are key for organizing your business and executing offers.
Every entrepreneur needs systems and processes to start, grow, and scale their business. Systems and processes are the backup plans every business needs to have in place in order to survive and thrive.
Are you working so much that your evenings and weekends are consumed with business tasks? Are you frustrated because signing a client feels like climbing Mount Everest? What you need are systems and processes.
Top problems holding you back from growing and scaling your business
Entrepreneurs are over-capacity, overwhelmed, and frustrated. They can’t hire someone because training them is too time intensive.
Missing deadlines. Using paper isn’t effective because your notes are forgotten.
Using more than one tool or one process in one tool and another process in another tool for the same project, i.e. social media.
The goal of systems and processes for your business is to simplify and save you from having to be in your business all of the time.
The disadvantages of not having systems and processes in place and being dis-organized in your business are:
Sacrificing time with family and/or friends.
Not being present outside of your business.
You can’t scale because you are stuck in a vicious circle of to-dos.
What systems and processes should you prioritize first in your business?
Systematizing your business begins with organizing and creating processes for your offers. Automate as much as possible.
Onboarding clients from the point of a discovery call to signing them. If you give your clients a stellar experience, they will refer you. But, if you are all over the place you may overwhelm and frustrate them. This includes invoicing and providing all follow-ups in a timely manner.
Offboarding should also have a process in place. Ensure your clients have a pleasant experience so that their last memories are pleasant, not those of frustration.
If you do not want to have a project management tool, at least use a paper calendar with an electronic calendar as a backup.
The more you can automate in your business the less you will feel overwhelmed and like you are spinning in circles.
The types of tools you can use to create systems and processes in your business.
PM – project management – ClickUp, Asana, Monday, Trello, etc.
It is best to have both a CRM and a PM. A CRM will automate your email list, your onboarding, and offboarding, your schedule, etc. The PM tool is for the things that you are actually being paid for and the things you do in your business.
There are some systems that have both CRMs and PMs under one umbrella.
The first processes you should establish in your business are:
Day to Day tasks – anything that is recurring. Set up reminders and an SOP (standard operating procedure) for each task. Then you can audit yourself and use the audit to hire someone else for certain tasks. This will allow the person you hire to basically train themself.
Marketing – how do you want your marketing to look and what do you want to do? Think about the steps it takes to complete a task and document them. For example, graphic design, scheduling out content, etc.
Advice from Kaci on choosing and setting up your systems and processes
Kaci went from dental office manager to being furloughed due to covid to running a six-figure business in less than two years. She is a certified business manager and ClickUp expert. Kaci transforms freelancers into CEOs with strategy, planning, and systems building so they can be confident in the back end of their business. Her mission is to meet business owners where they are in their business and serve them.
Kaci’s motto is “systems are the lifeblood of your business. Without them, scaling is not possible.”
Fall is a season of transition and with transition comes opportunity. Elevate your brand and business by following these 5 steps.
Fall brings many opportunities for your business. It’s a time of reflection on the past three quarters and an opportunity to look ahead and reestablish goals for the 4th quarter and into the new year.
Personally, I’m sad summer is ending, but at the same time, I’m ready to welcome cooler temps, jeans and boots, and a change in activities. From the water to football.
As a business coach, September not only rings in Fall but also closes out 3rd quarter and gets me excited about planning for my year-end goals and new programs for 2023.
Below are some of the things I do to move closer to my goals in September and throughout the 4th quarter that may help you too.
Things you can do this fall to elevate your brand and business to the next level by year’s end.
1. Document the status of your KPIs – the key performance indicators such as:
Discovery calls
New clients
Content Posted
Blogs written
Traffic to your website
Conversions
Revenue
Expenses
Profit
Personal development
Goals achieved
Podcast episodes recorded
Downloads and subscribers for your podcast
Product or offering creation
Emails sent
How many people have you served – paid or unpaid
Did you pay yourself enough
Make note of what’s worked and what hasn’t, where you’ve spent too much time, and where you haven’t spent enough time.
2. Establish your 3-month goal for the 4th quarter
Prioritize the goals you haven’t yet hit for 2022, but don’t put emphasis on more than 1 major goal and the steps it takes to achieve it.
3. Document your monthly goals to achieve the 3-month goal
Then break them down week by week for the next 12 weeks. Be sure to adjust for the holiday season and time off
4. Revisit your brand marketing strategy and identify any holes or areas of necessary improvement
What worked well to reach your audience
What didn’t work
What did you enjoy
What didn’t you like
What can you delegate
What platform proved to be the most valuable for building relationships and converting your audience to paying clients
Where can you be more of a CEO in your business
5. Hire a business coach or mentor
Start navigating the mindset barriers that have held you back in 2022
Learn how to navigate the challenges of tech and systems
Generate new ideas for revenue generation
Get rid of unnecessary expenses
Have accountability for taking intentional effective action in 4 quarter
Set your goals and create a strategy for the 1st quarter of 2023
Someone to bounce ideas off of
Gain complete clarity around your purpose as you map out the year ahead for your business and life
So much more
Number 5 may be last, but it is certainly not the least. Fall is the best time to hire a business coach or mentor in terms of creating a successful strategy for year-end and for the beginning of the next year. More valuable insights on hiring a business coach.
Is the recession holding you back from Investing in Yourself and Your Business?
If the recession has you fearful of investing in coaching, remember the Kellogg story.
Before the Great Depression, Kellogg was behind Post in the ready-to-eat cereal category. During the recession, instead of shying away from marketing or creating new products like Post did, Kellogg launched Rice Krispies and more than doubled its ad spending.
The result?
Kellogg increased its profits by over 30% and became the number one brand. They well surpassed Post who shied away from product creation and ad spending.
Food for thought…🧐
What objections do you have to hiring a business coach or mentor?
Or, if you are wondering what it’s like to coach with me using my Purpose to Results™ Method, and you’re ready to work on all of the above, let’s connect on a discovery call. You can schedule here.
It can be challenging to grow a business as an entrepreneur and often results in burnout. But if you tap into the resources a business mentor or coach can offer, you can grow and scale up faster and with less anxiety and stress.
Do you need a business mentor or business coach as an entrepreneur? The answer depends on how you feel about creating your entrepreneurial journey, your personal beliefs about yourself and your abilities, and your previous experiences in business.
When making a decision to hire a business mentor, it is important to remember, that as a human, and especially as an entrepreneur, you don’t know what you don’t know.
So, why hire a business mentor or business coach as an entrepreneur?
Because doing it together is more efficient. And quite frankly, doing it alone stinks! I’ve done it both ways and having a mentor is so much better and makes life so much easier.
Doing it alone is like failing your way forward and often feels like taking two steps backward after one step forward. Or, riding a merry-go-round with no endpoint. You know the feeling, spinning in circles with no real direction.
In addition, as entrepreneurs, we quite often don’t know what we don’t know and a business mentor, especially one who can also help with mindset challenges, can help you navigate the unexpected challenges that arise. It’s like having a bird’s eye view of your business. From the inside, it’s hard to see what can be changed for more efficiency and to attract more clients. But with help from a non-biased business mentor, the problems and challenges, struggles, and limitations can be observed and pointed out sooner to help you move to the next level faster.
A Christian business coach can help you incorporate faith into your entrepreneurial journey
God didn’t call us to work alone. He wants us to build each other up, support each other, teach each other, and serve together. He wants us to share what we’ve learned from our mistakes, failures, and successes. And I believe in my heart, that becoming a business mentor for Christian entrepreneurs like you is exactly what God has called me to do. So here I am. Ready to mentor you and teach you. Help you and guide you to your next level of growth and success.
Furthermore, comparison, doubt, imposter syndrome, and money mindset can all be especially challenging for female entrepreneurs. In fact, money mindset is often a significant barrier for Christian women when it comes to selling and promoting. I experienced it too. But the more I dove into scripture, the better my understanding of money and God’s teachings around it became. It is okay to make money, but not to love money in a way that becomes adulterous.
Galatians 6:9-10 is a good reminder of the need for a business mentor and to mentor: Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up. Therefore, as we have the opportunity, let us do good to all people, especially to those who belong to the family of believers.
If interested in more Bible verses every Christian entrepreneur needs to reflect on and live by click here.
The next question is, when, as an entrepreneur, do you need a business coach and mentor?
Hiring a business mentor is an individual decision and is unique for everyone. But my suggestion is that you hire a business mentor as early in your business as possible. I didn’t have a mentor until many years into my business and as a result, I spent a lot of time spinning in circles without direction. Therefore, I made a lot of mistakes and did a lot of backpedaling.
If you are new to entrepreneurship, you may have a lot of questions and a business mentor who has already succeeded in entrepreneurship will be able to answer the questions and guide you on your decisions.
Some questions new entrepreneurs often have that can indicate you are ready to hire help:
Do I need an LLC?
What calendar system should I use?
Which processes do I need to have in place?
How can I automate my business?
Do I need to pay sales tax?
What are the best tools to use in the backend of my business?
How do I write copy for my website?
What do I need on my website?
Is important to have SEO on my website?
How do I market my business online?
What is the best way to sell my products/services?
Where do I find my clients?
How do I use social media to market my business?
Should I start a blog?
How do I write blog posts?
Should I be doing PR for my business?
And the list goes on. But a business mentor for entrepreneurs like myself will be able to guide you in the right direction on each one of those questions.
In addition, maybe you have already started your entrepreneurial journey but feel like you are spinning in circles. You’ve had clients previously, mostly from word-of-mouth referrals, but you are ready to grow and scale. Finding more ideal clients and making more money is now a priority because you’ve seen the impact you can have and want more.
Some of the questions above may come into play, but you may have even deeper questions, and you may also be struggling with overwhelm, anxiety, fear, and doubt. This is where a business mentor with a focus on mindset work can be very helpful.
Mindset, Strategy, and Action = The success equation
We know that 80% of success is the mindset and 20% is strategy. However, you also must have intentional effective action factored into the equation. If you are having any negative thoughts, the thoughts will lead to negative emotions, and the negative emotions will lead to inaction or ineffective action. Procrastination will lead to paralysis and both will result in burnout. A good business coach and mindset mentor will not only teach you what you need to know to grow and scale your business, but will help you overcome mindset barriers, and hold you accountable for taking action.
In other words, if you are feeling stuck, feeling like you are spinning in circles, have confusion around your God-led calling and purpose, or aren’t sure about the right steps to take in order to reach a bigger audience and move your business to the next level, it is time to hire a business mentor and coach who also focuses on mindset.
It is important to align your values with any business coaches or mentors that you hire.
One suggestion I might give is that when you are evaluating whether or not to hire a business mentor or coach, be sure to do your research so that you know that your values are aligned. For example, some business coaches and mentors are all about manifestation and tapping into a spiritual realm that isn’t Godly and isn’t Biblically based. You can read more about manifestation and what the Bible says about it here.
It can be very tempting to want to hire someone who says that they have manifested tons of clients and money, but if you are a Christian entrepreneur like I am, it is important to balance what you see and read online and what the Bible tells us. Use caution as you do not want to be pulled away from your God-led calling, your Christian faith and values, and be led into temptation to do things that are not healthy for your soul.
This holds true for all entrepreneurs, but recently, I think the online world has made it even more challenging for Christian entrepreneurs who truly want to stay aligned with their values of faith.
The woo-woo culture is very enticing and therefore it is important to discern what you read about a business mentor or business coach to ensure they are aligned with your values. If you are not aligned, the relationship may be strained, you may become frustrated, you will be led astray from your values, and you will not see the results you wish for.
What does a business mentor do for you?
Lastly, let me explain, in a nutshell, what a business mentor or business coach will do for you. It’s quite simple, really. She will teach you and guide you. All of her experiences and lessons will be shared with you so that you don’t have to make the same mistakes, jump through as many hurdles, fail your way forward, or learn the hard way.
The result is that you will attract clients and make money faster. And, you will do so with ease instead of feeling like you are climbing a mountain without the appropriate gear to keep you from falling. She won’t necessarily do the work for you, but she will give you the action steps to take so that your climb to success is more efficient and you avoid the stress, anxiety, frustration, and burnout that so many people often feel. Having a business coach as an entrepreneur is like having a security blanket wrapped around you.
A good business coach and mentor will share the strategies and tools to help you follow your God-led calling and make an impact sooner than later. Together you will go further and help create that ripple effect of good that we so desperately need in the world to empower and inspire more people.
Here’s the reality of business success
According to the Bureau of Labor Statistics, since the 1990s the statistics for business success have remained about the same. Twenty percent of new businesses fail during the first two years of being open, approximately 45% fail during the first five years in business, and about 65% fail during the first 10 years in business. In addition, only about 25% of new businesses make it to 15 years and beyond.
Knowing how challenging it can be to achieve business success as an entrepreneur, it only makes sense to take advantage of hiring a business and mindset mentor and coach.
Note, for the sake of this article, mentor and coach are used synonymously.
The bottom line is that a mentor or coach is an experienced and trusted advisor. Therefore a business mentor or coach is ultimately someone, that every entrepreneur needs to help them achieve the next level of success in their business.
Curious about what it is like to work with me as your business coach? You can schedule a discovery call here.
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